Private Event Launch
We organized a private event launch for ZENSAI. Our objective was simple: to build brand awareness.
We invited approximately 2000 fashion professionals and collaborated with more than 20 influencers. As a result, more than 50 fashion professionals and 25 influencers attended our event.
Our campaign was successful. We explained to fashion professionals and influencers what the brand was about and how it was created, and they were willing to learn more about the brand and wear ZENSAI's products. Further, many influencers who visited our party were willing to tag ZENSAI on their Instagram.
As a result, we achieved more than 500,000 profile visits, 100,000,000 views, and build a strong brand-awareness in the Los Angeles community.