Zensai Beverly Hills Flagship
In August of 2019 ZENSAI Group started the Zensai Beverly Hills Flagship project. ZENSAI Group led the design, production, and merchandising of the store. The Zensai Beverly Hills Flagship was designed to elevate and complement the Zensai brand by taking elements of the line and incorporating similar concepts into the store design.
The concept of the store has a strong art influence informed by the brand's design team's influence. The store is designed to resemble an art gallery where the clothing serves as the art on the sales floor. In line with the art concept, the store features several installations/experiences such as an infinity dressing room, a ceiling installation, melted beams, and a lounge area in the mezzanine.
The Zensai Beverly Hills Flagship store opened in November 2019.